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Tom Elliott

Digital Marketer & Writer.

Thomas J. Elliott

Communications Specialist with Web chops.

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Experience

MSABI

Communications and IT Specialist

Ifakara, Tanzania: 2014-2015

  • Designed and installed office network including shared file server, WAN, email, and remote file access
  • Managed website reorganization and content revision for SEO and best practices
  • Trained staff on blogging, CMS usage, file server organization, and standardized reporting techniques
  • Wrote network management documentation and created training presentations
  • Edited research papers and grant proposals, including $600,000 HDIF grant (awarded 2015)

St. Jude League

Editorial Production Assistant

Chicago: 2010-2014

  • Developed campaign strategies for direct mail, web, and social media outreach with team
  • Wrote and edited copy for 10 to 15 monthly fundraising direct mail campaigns and for digital campaigns on Facebook, Twitter, and email
  • Championed web analytics and SEO best practices for websites aimed at 18 to 40-year-old donors
  • Analyzed A/B test results through Google Analytics and direct mail database software

EPS, LLC

Communications Specialist

Remote: 2009-2012, 2014-present

  • Redesigned the company’s website and improved site content organization
  • Wrote and edited website content for SEO and SEM
  • Managed B2B Adwords campaign promoting engineering and technology development services
  • Edited and proofread research papers, white papers, and outward communications
  • Researched and executed online marketing best practices for new client acquisition

34Technology

Online Marketing Director

Remote: 2009-2012

  • Led freelance team in re-design of clients’ websites and implemented best practices in SEO and design
  • Wrote and edited white papers, press releases, case histories, and website copy
  • Updated content on clients’ websites using Wordpress, client CMS, and FTP/HTML updates
  • Managed designers and web developers working on projects for small-business clients

Education

Northwestern University - Medill School

Master of Science in Journalism, 2009

Concentration: New Media

Wabash College

Bachelor of Arts in English & Religion, 2008

Summa Cum Laude

Technical Skills

  • Social media and online tracking: Google Analtyics, Moz, Google AdSense, and SocialOomph
  • Front-end web tools: HTML/CSS, XML, JavaScript, Bootstrap, FTP, and Wordpress
  • Proficient in MS PowerPoint, MS Office Suite, and WebEx
  • Comfortable quickly learning new software